The History of Apple Branding
Successful advertising is a big part of what Apple do, and a huge reason that they are where they are. Apple have ensured that their iPhones, iPads, iMacs, Macbooks and more have become synonymous with style and quality. For instance, by focusing on compatibility in recent years, they have made sure that the biggest and best gambling websites, such as Royal Vegas, Platinum Play and EuroPalace (all of which have huge first-time deposit bonuses if you follow those links — that’s our area of expertise after all), are open to Apple users, whether through tablets, phones or computers. The simplicity of these devices and these computers is one of the things that has always drawn many gamblers to them, especially those that had previously shunned the online world due to their inability to use technology.
Apple spent millions on making sure that their logo, their boxes and everything that surrounds the product is as cool, unique and stylish as possible. They do this by hiring many top designers, and whilst it usually wouldn’t have done a company many favours, in Apple’s case it created a wave of “unboxing” videos, pictures and posts, where people get excited simply by buying the product and taking it out of its box, and when they post themselves doing this, they are effectively giving Apple free advertisements, not to mention the fact that they are continuing the trend and encouraging others to follow suit.
Apple are also known for their TV adverts, which use original, catchy pop songs, dancing and an array of flashing colours to create a sense of their products being for the young and the fashionable. Apple have even nailed down the art of viral advertising and of online advertising in general, which is a very tricky thing to do without annoying most of the people who are forced to sit through your ads, or to see them flickering at the top of their screens.
On the Silver Screen
Whilst everyone knows that Apple spend a lot of time and money on getting their brand out there via online and television adverts, what few people realise is that Apple also spend a huge amount of money on product placement.
Their products have been used in film and television programs all over the world, and this is not by chance or coincidence. In many cases Apple pay for their products to be pictured in those films and TV programs, and in others, usually for smaller scale productions, they supply free products on the basis that they will receive screen time.
Carrie Bradshaw used a Macbook in Sex and the City, one that the camera never failed to pick out. Not only was she a writer for a popular magazine in the series and in the film, but she was also the central character and one that received much of the focus. As a woman that many female viewers looked up to, and many of them wanted to be like, this was a very shrewd move for Apple. The Apple Macbook was such a part of Carrie’s writing schedule that anyone seeking to travel the same path as her would seriously contemplate buying a Macbook and joining the Apple ranks.
A Macbook, one of the first ever in fact, was also used in the film Legally Blonde which spawned a sequel and achieved moderate success at the box office. Apple computers were also used in the film You’ve Got Mail, which revolved around computers and the sending and receiving of email. Since then, there have been hundreds, if not thousands of incidents of Apple products being used. From the time that Alec Baldwin used his iPhone in 30 Rock to show the camera, and his employee, the pictures that he had taken on it, to the computers that were used in many TV programs, from the award-winning and hugely popular Modern Family, to The Office.
Apple products are widespread throughout Tinsel Town, not only are they popular with the producers who welcome the extra money and free products given to them by Apple, but they are also popular with the creative people who make the films. From the writers that use Apple’s quick, intuitive Macbooks to write the scripts and print them out, to the producers and publicists who use them to spread word of their impending film release. Their iPads are even used by sports commentators, presenters and newsreaders, taking over where a clipboard or an auto-cue used to suffice, whilst their iPhones are one of the leading smartphones in the world.
Simply put, whilst design and innovation has always been one of Apple’s strong points and the thing that many people have applauded them for, it may well be that advertising is the one thing that they excel at more than anything else. No one else has achieved the level of branding that Apple has. Big companies are often seen as the devil, as money-grabbing fiends, and although they don’t come much bigger than Apple, they have always managed to be seen as the cool, hip and fun uncle, as opposed to the evil grandfather.