There are two groups of people in this world: those who love Apple, and those who pretend not to love Apple. You can’t not appreciate a company that rose from the ashes of its own imminent failure to become one of the richest companies in the world, one with an annual turnover that exceeds $200 billion. It’s not just about the money either, because this is a company that revolutionised the way we use the internet, the way we chat to friends and the way we play games. Without Apple there would be no iPhone, and without the iPhone there would be no smartphone. Without Apple there would be no iPad, and without the iPad there would be no tablets. And don’t even get us started on the iPod or the MacBook.
It has its detractors of course, but we can’t for the life of us think why. There is nothing to hate about a company that has achieved so much and one that regularly releases new and exciting tech. Except jealously of course, that is always a reason and probably the only valid one in this instance. Speaking of new and exciting tech, and speaking of stuff to get jealous about, 2015 looks like it is going to be one very big year for Apple, as we will soon discover.
Apple’s 2015 Releases
There was nothing released in the first few months of the year. In fact there was nothing released since the middle of October 2014, to March 2015. It’s not like Apple don’t typically release anything over Christmas or the New Year either, as this season has seen releases such as the second generation of the iPad Mini, the 27 inch iMac and more. This gave us an idea that something big was in the offering, and we were not wrong.
The latest edition of the MacBook Air was launched in March, with the latest edition of the MacBook Pro launched on the same day. These are two of the most sought-after laptops on the market, blowing many of their competitors away in terms of power, aesthetics and battery life, whilst also doing a good job to blow them away in regards to the price tag as well. Still, as with all other Apple products, the idiom “you get what you pay for” applies perfectly.
April is the big month for Apple in 2015. It is April as this is article is written, and right now we’re eagerly looking forward to the release of the Apple Watch, which was announced a few months ago and will hit the shelves towards the end of the month. Apple were not the first in the smartwatch market, but they do seem to have nailed the design where many others have failed. It still requires a phone to connect to, but it can do things on its own and it also looks great, so we can’t argue with this release.
The Apple Watch was actually announced back in September, 2014, and the focus has always been on the health tracking options that it has, making it the perfect gadget for keep-fit fanatics. The Apple Watch will be available in three different styles, including the Apple Watch, the Apple Watch Sport and the Apple Watch Edition, all offering something a little different to the last. The Apple Watch will need to be connected to the iPhone 5 or later models, which brings us to the next question. Will 2015 see the release of a new iPhone?
All previous Apple iPhones have received an updated release a little after the initial one, known as the S series, such as the 4S and 5S. There was also a 5C, which differed from the norm, just as the 6 Plus on the recent model has differed from the norm. Despite this change, it still seems like Apple will be releasing an iPhone 6S. This will still look and feel like an iPhone 6, and there may even be a 6 Plus S, which is their larger version of the phone. The 6S promises to be a little faster, with an improved camera and a few other minor details. It is sure to please all Apple lovers, but the truth is that if you already have an iPhone 6 then you’re probably not going to benefit greatly from an upgrade here.
The iPhone 6S should be released towards the end of the year, perhaps in the Fall. It is unlikely that much else will be released though, as Apple’s attention this year seems to be focused on the Apple Watch, not to mention the many updates across its entire range. This means that we will be able to enjoy newer, faster, better looking models of iMacs, MacBooks, iPads, iPad Minis and more, whilst also discovering what the Apple Watch can do for us. As far as game changers go though, we may have to wait at least another year or two before we see anything like that.